The K11 Art Mall in Hong Kong is launching a Food Art Festival – Sweet Splashes campaign that mixes food with artistic visual elements. The Toast Art Picasso, Maurice Bennett from New Zealand, will join Hong Kong people to try breaking a Guinness World Record from July 28 to August 5.

As the planet's first-and-only toast artist, Maurice uses slices of toast as his canvas and flames as his paintbrush to create unique artworks. He and local participants will create the world's largest toast-art mosaic using 6,000 slices of toast, trying for a Guinness World Record.

Maurice owns a New Zealand bakery that produces fresh bread daily. Dumping the unsold bread was a huge waste so he decided to use it creatively and has made more than 1,000 pieces of toast art. The most famous include toast portraits of former Wellington mayor Mark Blumsky and singer Elvis Presley.

To support Hong Kong's art development, Maurice invites art students to help create the world's largest toast-art mosaic. Everyone can watch this world record try at the K11 Art Mall.

Sandy Chan
K11 Concepts Limited, Hong Kong

(July 26, 2010)


Toast-artist Maurice Bennett
shows a tasty Elvis Presley.

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